A Very Interesting Move by UPS
UPS is experimenting in offering a new direct marketing service. Beginning on Monday, UPS will commence in five major markets with a service it calls Direct to Door, giving advertisers and retailers a chance to provide offers and product samples to UPS customers. The marketing materials will come inside small boxes labeled Direct to Door Paks, and will be delivered to customers along with merchandise they actually ordered. The test, to run through Oct. 2, is intended to gauge whether there is interest in having UPS serve as an alternative to marketing mail delivered by the US Postal Service or by companies like Valpak. As we all know direct marketing has been down with the economy in 2009, however it is still too large of an influencer on our GDP to be ignored and offers lucrative opportunty for new approaches and innovation.