Communication companies are looking to lower the marketing cost per gross added subscriber by using advanced marketing technologies to increase response, while driving out unproductive costs. Inaccuracy accumulates due to lack of advanced data quality technology as well as lengthy campaign process steps.

Communications companies are focusing on marketing optimization to:

• Increase Analytic Effectiveness By Correctly Identifying The Targeted Prospect
• Increase Response By Reaching The Target At Their Most Accurate Address
• Take Out Campaign Latency Accumulation Of Error
• Eliminate Wasted Marketing Expense By Proactively Identifying Low Yield Records & Replacing With Deliverable, Unique Prospects.

Traditional customer recognition and consolidation processes use character based logic and look up tables that are ill-equipped to assess the totality of a customer’s name and address permutations that accumulate through multiple customer interaction channels. These processes are easily deceived by minor variations in the name and address elements.

Commercial change of address services only identity a fraction of the true movers. With 20% of the population moving each year, it is critical to augment traditional COA processes with additional proprietary move sources to assist in locating the subscriber for the purpose of renewal offer.

• Increase Analytic Selection Effectiveness by Accurately Identifying Consumers By Seeing Through Name Changes (i.e. Married/Maiden)
• Increase Response By Reaching Prospects at Their Most Current Address
• Increase Effectiveness of Credit Prescreen Processes By Ensuring Qualified Prospect Receives The Promotion.
• Reduce Promotional Expense By Eliminating Duplicate & Non Responding Consumers.