Company
In 2009 CognitiveDATA became a wholly-owned subsidiary of Merkle, Inc. of Columbia, MD. Although operated as an individual brand, the company is aligned with the operations of the parent company.
About MERKLE
Merkle is a leading customer relationship marketing agency. We offer quantitative, information-based solutions that maximize return on marketing investment (ROMI).
Merkle provides the framework for organizations to aggressively apply database marketing strategies to their marketing programs. For over a decade, Our Think Brand. Act Direct.TM approach has produced superior results for many world-class marketers.
The core of our solution is our highly-flexible and scalable marketing technology platform coupled with our award-winning analytics and creative, driven by our highly-disciplined consultative approach. It is the integration of these competencies that creates superior results for our clients.
Facts & Figures
Company Profile:
- CEO: David Williams
- Founded: 1971
- Ownership: Privately held
- Revenue: $240 million projected for 2009
- Locations: Baltimore - Boston - Chicago - Denver - Little Rock - Minneapolis - New York - Seattle
- Employees: 1000
Capabilities:
- Manage over 75 marketing databases
- Manage over 6 billion direct mail pieces annually
- Send over 1 billion permission-based emails annually
- Inform over 5 billion marketing decisions annually
Awards & Recognition:
Merkle was cited as a market leader in Forrester Research’s latest evaluation of database marketing service providers. Merkle’s leadership position as a member of Forrester’s elite “top 10” reflects our ability to deliver a tightly integrated blend of strategy, analytics and marketing capabilities. Merkle is the only company recognized as a market leader in the 2003, 2005, and 2007 Forrester Wave: Database Marketing Service Providers Report.
