Company / Who We Are
CognitiveDATA is a Marketing Technology Company
Recognizing that imperfect data exists in every business system, CognitiveDATA built and continues to optimize its proprietary algorithms to "perfect" the data presented to standard customer data integration tools, resulting in much higher match rates while at the same time identifying consumers who are known to be responsive.
Taking the technology one step further, CognitiveDATA also designed its technology to locate these consumers at their most responsive addresses, ensuring that direct marketers' spend on creative and promotions isn't being wasted by delivery to an unresponsive buyer at an inaccurate address. . Recognized as a leader in new innovations that improve the quality of customer and marketing data. Companies in the retail, communications, insurance and publishing sectors, as well as associations and nonprofits, benefit from CognitiveDATA’s effective approach to data optimization.
Market Positions
Our mission is to provide technology driven data quality innovations that enable and drive the efficiency of direct marketers. Our technology tools are offered in a service based model to Direct Marketers as well as provided as catalytic tools to Marketing Services companies that execute database marketing campaigns.
Facts & Figures
In the mid 1990's, the founders of CognitiveDATA held ownership in a company that purchased a mail order fulfillment system with an install base of over 150 catalog and retailers. By the end of the 1990s, with web commerce systems gaining ground, it became clear multi-channel merchants needed tighter integration between their ecommerce and mail order fulfillment systems to facilitate the customer experience and ensure operational integrity. However, it became painfully obvious that commercial address integrity processes and de-duplication matching developed in the 1980’s were terribly incapable of accurately synchronizing identity and address information across the catalog, web, and retail store environments. It was clear the industry was in need of new science and advanced soft computing technologies to solve this massive problem. The pioneers of CognitiveDATA recognized the market's need and in 2001, CognitiveDATA was born.