Presentation Notes
2011 Multichannel Marketing Summit
Wednesday, May 11. 2.00-2.45pm.
Expanding into Global Markets
Gary Gauntt
Wednesday, May 11. 2.00-2.45pm.
Increasing email conversion rates through effective design
Andrew Kordek
Wednesday, May 11. 2.00-2.45pm.
Increasing Response Rates while Decreasing Postal Costs
Travis Seaton and Mike Roberts
Wednesday, May 11. 3.00-3.45pm.
Staying competitive in the ever-changing world of search engine marketing
Karen Crist
Wednesday, May 11. 3.00-3.45.
Merchandising Effectively in a Multi-Media Environment
Larry Shaw
Wednesday, May 11. 3.00-3.45.
Leveraging Contact Management Best Practices
Geoff Wolf and Jude Hoffner
Wednesday, May 11. 3.00-3.45pm.
Investing in the Right Technology
Panel of Experts
Wednesday, May. 11 4.00-4.45pm.
Exploring the Opportunity for a Merger or Acquisition
Jim Alexander and Craig Battle
Wednesday, May 11. 4.00-4.45pm.
Staying within your core business
Tom Maloney
Wednesday, May 11. 4.00-4.45pm.
Keeping up with changes in search engine optimization
Michael Briggs
Wednesday, May 11. 4.00-4.45pm.
Marketing Data Solutions: Powerful, Affordable, Accessible
Al Bessin
Thursday, May 12. 8.45-9.45am.
21 Forces Shaping The 21st Century Multichannel Consumer
Ira Mayer
Thursday, May 12. 9.45-10.30am.
Creating a Captivating Brand Experience in the Changing Economy
Brent Niemuth
Thursday, May 12. 11.00-12.00pm.
Dissecting Results with Multiple Media Hitting Your Buyer
Panel of Experts
Thursday, May 12. 1.30-2.30pm.
Taking the Leap into Mobile Technology
Bruce Hershey and Larry Kavanagh
Thursday, May 12. 2.30-3.15pm.
Changing to Meet the Needs of the Future
Paul Vogel
Thursday, May 12. 3.45-4.30pm.
Leveraging Superior Web Design and Technology
Bill Nicolai
Thursday, May 12. 4.30-5.30pm.
Marketing Data Solutions: Powerful, Affordable, Accessible
Al Bessin, Tim Barcz, and Andy Cossette
Friday, May 13, 8.30-9.15am.
Driving Results with Social Media
Susan Hanshaw
Friday, May 13. 9.15-10.00am.
Remaining competitive in a world of severe price competition
John Kinsella
Friday, May 13. 10.00-10.30am.
Establishing KPIs & Dashboards
Michelle Farabaugh
Friday, May 13. 11.00-11.30.
Privacy
Jerry Cerasale
Friday, May 13. 11.30-12.00.
The States Are On The Warpath: What Every Catalog Company and Online Retailer Should Do To Limit Its Exposure
Martin Eisenstein
Friday, May 13. 12.00-12.45.
Expanding Your Reach With an eBay Store
Jim Griffith