CognitiveINSIGHT, January 2012

Hot Tips for a Successful 2012 That Every Retailer Should Know

POINT OF VIEW
2011 Key Takeaways for Specialty Retailers
By Rod Ford, President and CEO

Over the past few weeks our Specialty Retail team has spent an appropriate amount of time reflecting and projecting into our strategy model. I thought you might enjoy learning about the marketer sentiments to which we are exposed and the conclusions we derive that formulate our strategies to serve the industry this coming year. Read about what we saw in 2011, and what challenges and opportunities we see going into 2012.

 

FEATURE ARTICLE
Making Digital Data Highly Relevant
By Michael Roberts, Marketing Specialist and Al Bessin, Executive Vice President

As the digital world continues to evolve, huge volumes of data are generated. Within this immense amount of information lie valuable attributes that can have significant value to decision makers. The key question is how to optimally sift this wealth of data and use it to improve marketing interactions with your customers, enhance their total experience with your company, and drive increased value and loyalty. Read more about these powerful digital insights that will allow you to target the right consumer, at the right time.

 

CASE STUDY
Pushing the Envelope with Push Marketing
By Travis Seaton, Senior Director, Marketing Services

In today's world of multichannel marketing, marketing options continue to expand which, at times, can be taxing on decision-makers and the resources needed to carry out marketing programs. Some recent testing indicates that there is tremendous synergy between print marketing and email marketing when used in conjunction, for both customer retention and customer acquisition. Read about how to increase your ROI with two common communication methods.

 

CLIENT HIGHLIGHT—Valley Vet Supply

For 25 years Valley Vet Supply has offered consumers a broad range of products to maintain the health and wellness of horses, livestock and pets with products such as supplements, vaccines, and prescription items. Dr. Ray Shultz and Dr. Arnold Nagely, the founders of Valley Vet, have built a reputation for their company by offering customers personal service and first class products at affordable prices. Read more about Valley Vet and how CognitiveDATA is helping to improve their ROI.

 

EMPLOYEE SPOTLIGHT—Dustin Hartung

Having only been with CognitiveDATA just over one year, Dustin Hartung brings more than his fare share of expertise and experience to our team. A transplant from our competitor, Acxiom, Dustin began working at CognitiveDATA in October 2010. He currently works as the Director of Database Production and built the business analyst team from people he had previously worked with to what we currently have today. Read more about this busy father of two and pitcher for the local competitive kickball team!

 

OFFICE NEWS: Little Rock, Minneapolis, and San Rafael

We all celebrated the holidays last month at our various offices around the country—Little Rock, Minneapolis and San Rafael, CA. Click here to see pictures

 

 

 

INDUSTRY NEWS:
PRC Issues Advisory Opinion on USPS Proposal for Retail Post Office Closures
By Robert Lindsay, Director of Postal Affairs, RR Donnelley

On 7/27/2011, as required by law, the Postal Service submitted a proposal to the PRC (Postal Regulatory Commission) regarding changes that would change the nature of postal services on either a nationwide or substantially nationwide basis. Essentially the Postal Service had identified over 3,650 post offices (i.e. stations, branches retail annexes) that it wanted to discontinue for a combination of cost, efficiency and overall optimization reasons. Read more about potential closures in this article.

 

NEWS BRIEFS

 

OPPORTUNITIES TO LEARN AND GROW

  • Wonder what your business’s big picture looks like? Wish you could figure out where you can afford to cut costs without losing customers? Do what so many successful companies have done—request a Best Practices Review. For details call John Lenser at 415.446.2501 or email him at jlenser@cognitivedata.com.
  • To ensure delivery of your monthly CognitiveDATA Strategy Insight e-journal, please remember to add insight@cognitivedata.com to your address book.

 

© 2012 CognitiveDATA. All rights reserved.
CognitiveDATA
899 Northgate Drive, Suite 530, San Rafael, CA 94903

CognitiveINSIGHT, December 2011

Find the Marketing Database Holy Grail

POINT OF VIEW
Why We Are About to Deliver the Holy Grail
By Rod Ford, President and CEO

I am extremely bullish that the direct marketing industry is upon the precipice of some truly “sonic boom” breakthroughs in innovation that will fundamentally change the way we select, promote, and measure 1:1 marketing programs. Read about the future of data management technology.

 

FEATURE ARTICLE
2012 Specialty Retailing Trends that Drive Customer Engagement
By Michelle Farabaugh, Executive Vice President

Specialty retail is changing more right now than it has over the past 20 years. The technology already exists to create the experience consumers are demanding. Companies that refuse to adapt will face the same fate as stores like Borders and Circuit City. Read about five valuable insights that are changing the way we engage customers!

 

CASE STUDY
Heifer International—A Unique Holiday Story
By Cheryl Glenn, Senior Account Manager

Heifer International is a global nonprofit with a proven solution to end hunger and poverty in a sustainable manner, and was one of our first clients to utilize the CognitiveDATA Advanced Data Processing Solution—embedding IntelliDRESS within our merge solution. Read their story about how we integrated data accuracy within their Enterprise database platform.

 

EMPLOYEE SPOTLIGHT—Anna-Lisa Ulbrich

After college, Anna-Lisa Ulbrich decided to take up a career in retailing and worked at Title 9 for several years in marketing. In 2005, she looked for a career change and joined CognitiveDATA (formerly LENSER). Celebrating her 6th year anniversary here this past November, Anna-Lisa believes the challenges and experiences have been extremely rewarding. Read more about the San Rafael office's diehard Oakland Athletics fan!

 

NEWS BRIEFS

 

OPPORTUNITIES TO LEARN AND GROW

  • Wonder what your business’s big picture looks like? Wish you could figure out where you can afford to cut costs without losing customers? Do what so many successful companies have done—request a Best Practices Review. For details call John Lenser at 415.446.2501 or email him at jlenser@cognitivedata.com.
  • To ensure delivery of your monthly CognitiveDATA Strategy Insight e-journal, please remember to add insight@cognitivedata.com to your address book.

 

© 2011 CognitiveDATA. All rights reserved.
CognitiveDATA
899 Northgate Drive, Suite 530, San Rafael, CA 94903