IntelliDRESS®, our flagship data quality solution is powered by the most advanced data matching algorithms available in the Database CRM sphere. No single algorithm can efficiently and effectively power a matching technology due to the multiple culprits of customer identity and data quality error – call center, written forms, keyboard entry. Our process incorporates several advanced database engineering matching algorithms, overlaying the "best of breed" matching concepts in order to bring visibility to several distinct patterns of repetitious error. Each of these records is dynamically compared to corroborated consumer data sources, allowing for the remediation of the error and recognition of the true identity of the customer.