Non Profits and Fundraisers of all types are focusing upon initiatives aimed at extracting the maximum value from each donor relationship. Most invest in a full range of donor management initiatives aimed at maximizing income for donor acquisition and donor development programs.

But what good is it to invest in robust content, sophisticated analytics, and automated campaign execution, only to be unable to reach the targeted donor with the offer?

Fundraisers focusing on maximizing donor relationships are looking for solutions to:

• Correctly Identify The Targeted Audience
• Promote to that Donor at Their Most Current Address

Traditional change of address services only identify a fraction of the true movers. With 20% of the population moving each year, it is critical to augment traditional COA processes with additional proprietary move sources to assist in locating the donor for the purpose of promotion.

• Accurately Identify Donors By Collapsing Name Changes & Aliases
• Improve the Performance of Selection Models By Correctly Valuing Individuals & Households
• Increase Response By Reaching Donors at Their Most Current Address
• Reduce Promotional Expense By Eliminating Non-Performing Promotions