Innovation / How We Are Different
We Are Different
IntelliDRESS®, our flagship data quality solution, is powered by the most advanced data matching algorithms available in the database CRM sphere. Our process incorporates several advanced database engineering matching algorithms that overlay "best of breed" matching concepts to bring visibility to distinct patterns of repetitious error. Each record is dynamically compared to corroborated consumer data sources, enabling error remediation and making it possible to recognize the true identity of the customer.
Traditional Processing View:
(4 Seemingly Unrelated Single Buying Customers)
| CusKey |
Channel |
Name |
City/State |
Recency |
$ |
| 60608923 |
Web |
Jennifer Davis |
Denver, CO |
20050910 |
$180 |
| 60607244 |
Cat |
Jen Allen |
Denver, CO |
20040429 |
$210 |
| 60606135 |
Web |
Jennifer Davis-Allen |
Boulder, CO |
20030415 |
$260 |
| 60606004 |
Cat |
Jennifer Davis |
Newark, NJ |
19990108 |
$120 |
IntelliDRESS® Processing View:
(1 Consolidated Customer 4X Multi-Buyer Customer)
| ID Link |
CusKey |
Name |
City/State |
Frequency |
$ |
| 00058 |
60608923 |
Jennifer Davis |
Denver, CO |
4 |
$770 |