Innovation / Value of our Solutions
What's the Challenge
Our clients typically recognize revenue gains of 4% to 8% per year.
A typical mail file contains 85% accurate records, 10% incorrect, but correctable records, and 5% impaired, and un-repairable records. IntelliDRESS® repairs the incorrect records (wrong address), improves the marginal records (apt # missing), and proactively identifies the undeliverable records for suppression and replacement with unique deliverable records. When this occurs, the overall mail campaign is maximized, providing a 4% to 8% increase in sales for the same marketing promotion cost.
The gains are achieved by:
- Reaching the "Branded Buyer"
- Replacing Low Performing Circulation With Higher Performing Circulation
Reaching the "Branded Buyer" vs. the "Unbranded Buyer"
The economic power of the brand is only realized when the branded buyer receives the promotion. Using postal processes alone for a change of address solution results in 4% to 8% of your promotion reaching a “Current Resident” - as your branded buyer has relocated without your knowledge. A “Current Resident” will purchase at approximately half the buying power of the branded buyer. Reaching ALL of your branded buyers reaps the true economic power of your brand.
Replacing Low Performing Circulation With Higher Performing Circulation
Typical customer mail files contain hard to recognize duplicate records, due to married and maiden names, as well as impaired addresses and customers whose life stage buying power has diminished. These records are the lowest performance deciles of any responder analysis, and can be proactively identified and substituted with better responding, unique records, thus optimizing the overall campaign sales.