What is the IntelliDRESS® Response Opportunity Analysis (ROA)?

The ROA is a comprehensive, easy to understand statistical snapshot of the present quality of your customer name and address data. The ROA, deployed by hundreds of catalogers and direct mailers, also offers keen insight into how cleaner customer data can dramatically improve your business results.

Among other payoffs, the ROA is quick risk-free way for mailers to:

• Understand in detail the quality of their customer data including the presence of duplicates, inaccurate spellings, undeliverable addresses, and deceased individuals
• Project the likely return on investment from an increase in response rates using the ROA's ROI calculator
• Brainstorm potential new mail strategies for reactivating discrete or abandon customer segments
• Project in detail the marketing savings expected over a financial period
• Determine which low yield records may not be worth the marketing investment