CognitiveDATA has assembled an impressive leadership team comprised of industry leaders whose passion is utilizing our award-winning marketing technologies to drive increased productivity into marketing processes. The experience of the collective team include past work history with Alltel, Acxiom, ChoicePoint, GE, and Rockwell. The team focuses daily upon providing clients with thought-leading marketing innovation and world class service.
Rod Ford
Rod is the founder & CEO of the company. He founded his first of four technology companies in 1988 and leads the product & market innovation efforts for the company. He holds a Bachelor's Degree in Mechanical Engineering.
Mark Guenther
Mark directs operations within the company. He has over 10 years experience in database marketing and technology companies. Mark holds a Bachelor of Science in Accounting.
Daris Bright
Daris is the Director of Processing & Delivery. He has over 10 years experience with financial services and database marketing firms. He holds a Bachelor's Degree in Accounting.
Todd Gardecki
Todd is Director of Technology and Product Development. His experiences are vast in the arenas of database architecture, programming, and infrastructure deployment. He holds a Bachelor's degree in Computer Science from Penn State University.
Allison Owen
Allison is the Director of Account Management. She has many years experience working in account leadership to solve large direct marketer's challenges. She holds Bachelor of Science Degree.
Todd Rivers
Todd is Director of Strategic Relationships. He has over 18 years experience in the direct marketing industry and holds a Bachelor's degree in business management.
John Watkins
John is Director of Data & Products. He has several years experience in the data acquisition and data processing industry.
Bryan Throckmorton
Bryan is the Director of New Business Development He is an experienced Sales and Marketing executive with over 10 years experience helping Fortune 500 companies with the strategic use of data to drive business results. He holds a Bachelor of Science and an MBA from the University of Central Arkansas.
Jennifer King
Jennifer is the Product Leader for emerging products. She has previously worked in product marketing of customer data integration technologies and has several years experience in the direct marketing services industry working with data and data processing. She holds a bachelor’s degree in marketing.
Tom Smith
Tom is the Director, New Business - Northeast Sales Office. Tom has more than 20 years of combined client side and vendor side marketing experience with many of the nation’s largest direct marketing companies crafting solutions on acquisition, customer file segmentation, market research and contact strategy. He holds a Bachelor of Science in Marketing with a Minor in Economics.
