Membership based organizations struggle to maintain contact with their core constituents through regular communications. Many memberships are not renewed because the subscriber simply never receives the renewal notice. The member organization “assumes” the address on file is correct or that their change of address service is providing change of address for all movers, but this is not the case, and in most instances the member has moved without providing notification.

Member organizations serious about maintaining a robust membership base are looking for retention and reactivation solutions that will:

• Find More Members At Their Most Current Address
• Initiate Timely Reactivation Efforts To The Relocated Former Member Before Competitive Interest Occupy their time.
  

Traditional change of address services only identity a fraction of the true movers. With 20% of the population moving each year, it is critical to augment traditional COA processes with additional proprietary move sources to assist in locating the subscriber for the purpose of renewal offer.

• Accurately Locate Lapsed Members At Their Most Current Address
• Increased reactivation rates and lower churn rates