Marketing Solution / IntelliDRESS®
Optimize Mail Campaigns
Every direct marketer believes their mail files are accurate, deliverable and produce response. However, new technologies and advances in data quality solutions now reveal what was there all along, hiding below the surface - mail files are not as clean as direct marketers think they are.
Even after processing using traditional data hygiene tools, up to 4% of your mail file is not contributing to your bottom line. Simple errors are costing you money, wasting resources and impacting the environment.
- Incomplete addresses
- Old or previous addresses
- Undeliverable addresses
- Undetected duplicate mail to the same recipient
CognitiveDATA's Campaign Optimization solution is proven to eliminate these errors, allowing you to lower postal costs and eliminate waste - all while increasing response rates.
Campaign Optimization requires no changes to your existing data process. The technology is applied just before your campaign file hits the mail stream. Best of all, it's self- funding. The cost of the service is covered by identifying and eliminating wasteful mail.
Apply Campaign Optimization technology from CognitiveDATA and cut the crap from your mail file.
Call us today at 866.243.7883 or email info@cognitivedata.com.
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