Little Rock, AR – May 17, 2007
CognitiveDATA, a marketing technology company, today announced the new release of IntelliDRESS® Version 9.0.
While typical data hygiene products focus on address standardization and postal compliance, IntelliDRESS® helps
clients increase their direct mail response and top line revenue.
With additional response-driven assets, advanced fuzzy-logic matching algorithms and innovative developments
in advanced ethnic name matching capabilities, including recognition of multiple names and ethnicity-related spelling
variations, IntelliDRESS® 9.0 is delivering what no other data quality product can - increased response and revenue,
thus helping off-set the new postal costs.
"The initial mindset of direct mailers is to drop the non-postal qualified records and increase list acquisition to maintain circulation volumes, but that might not be the right strategy", says Rod Ford, CEO of CognitiveDATA. "Mailers should first do everything they can to maximize their customer files by reactivating and restoring the deliverability".
"The addition of CognitiveDATA to our mail process moved our direct response programs from Good to Great." -- Cingular.
To Learn More
Visit ACCM Booth #514 in Boston and attend the CognitiveDATA webinar, "Response Technology - Something Different",
scheduled for May 31, 2007 at 1:00 CDT. Register for the webinar at www.cognitivedata.com/webinar.
About CognitiveDATA
CognitiveDATA is a marketing technology company with over 300 clients. Founded in 2001, CognitiveDATA has created a new wave of Response Technology that is substantially lifting the marketing response rates for some of the most sophisticated direct marketers in the country. The privately held corporation is headquartered in Little Rock, Arkansas. For more information, contact CognitiveDATA at 866.243.7883 or visit www.cognitivedata.com.