Little Rock, AR – June 22, 2007
CognitiveDATA, a marketing technology company, today announced its CEO, Rod Ford has been selected as one of the founding
members of the DMA's newly formed Marketing Technology Council. The Marketing Technology Council provides a resource that
represents, educates, and communicates the benefits of technology-enabled marketing, creating the most efficient marketing
processes that deliver superior shareholder and customer value.
"I am excited to join an elite group of marketing technology leaders in the initial formation of this exciting and
crucial discipline", says Rod Ford, CEO of CognitiveDATA. "Marketing automation is defined as applying best-practice
process engineering and the latest technology to drive increase effectiveness for marketers. It is clear to me that many of
the traditional methods of marketing process have reached terminal velocity and the real drivers of improved response from
marketing activities will be powered by ideas that didn't exist five years ago. These pioneer companies have brought their
innovation to the market and are now reaching early majority adoption and this DMA council has come into existence to educate
and spread awareness of these new marketing performance breakthroughs."
About CognitiveDATA
CognitiveDATA is a marketing technology company with over 300 clients. Founded in 2001, CognitiveDATA has created a new wave of Response Technology that is substantially lifting the marketing response rates for some of the most sophisticated direct marketers in the country. The privately held corporation is headquartered in Little Rock, Arkansas. For more information, contact CognitiveDATA at 866.243.7883 or visit www.cognitivedata.com.