Little Rock, AR – October 5, 2006
CognitiveDATA, Inc., an industry-leading marketing technology firm today announced the inclusion of Canadian
address correction and change of addresses into its most current release of IntelliDRESS, the company's advanced
data quality service. Effective immediately, IntelliDRESS users will gain the additional benefit of Canadian data
quality elements with no additional expense or process effort.
CognitiveDATA provides savvy marketers in the direct mail industry with advanced data quality and marketing
intelligence tools, that allow them to recognize their customers and reach them at their most responsive location.
"Since the founding of our company in 2001, our growth has been fueled by providing technical innovation and
thought leadership to the data quality space. The majority of our clients are North American mailers, so the seamless
integration of Canadian address correction and certification by Canada Post as a non-exclusive licensee for Canadian
NCOA is a natural response to the needs of our clients", states Rod Ford, CEO of the company.
"In order to provide cost leverage and process convenience, we chose to embed the Canadian processes directly into our
single pass IntelliDRESS solution. This enhancement compliments our vision to offer mailers a comprehensive single-pass
advanced customer recognition, address correction, mover identification, and delivery validation solution that will
encompass all of North America."
About CognitiveDATA
CognitiveDATA is a marketing technology company recognized as the thought leader of data quality technology.
The company is the inventor of IntelliDRESS®, which boasts several hundred clients, including some of the largest
direct mailers in the country. For more information,
visit www.cognitivedata.com.
About IntelliDRESS
IntelliDRESS® is an advanced customer recognition and mail optimization solution, engineered specifically for
the response-driven direct mailers. The proprietary on demand process uses "best of breed" advanced database
engineering matching algorithms and data linking technology to consolidate buying identities, locate branded buyers at
their current address, and proactively identify low response promotions.