Against the background of even tougher competition for readers, the systematic reactivation of lapsed subscriptions is gaining in significance. Many subscriptions are not renewed because the subscriber simply never receives the renewal notice. The publisher “assumes” the address on file is correct or that their change of address service is providing change of address for all movers, but this is not the case, and in most instances the reader has moved without the publisher’s knowledge.

Publishers that are serious about maintaining and growing their subscription file are revisiting solutions to:

• Find More Movers At Their Most Current Address
• Initiate Timely Reactivation Efforts To The Relocated Former Subscriber Before A Competitive Publication Locates Them First.

Traditional change of address services only identity a fraction of the true movers. With 20% of the population moving each year, it is critical to augment traditional COA processes with additional proprietary move sources to assist in locating the subscriber for the purpose of renewal offer.

• Accurately Identify Lapsed Subscriptions At Their Most Current Address
• Increased Reactivation rates and Lower Churn Rates