Service companies are constantly competing for the attention of their customer. There are so many different options and marketing messages servicing to entice a service customers. It is critical to maintain consistent contact with service customers, not to allow a temporary lapse of communications, which is an opportunity for competitive messages. Many service customers are lost because the customer simply never receives the offer and/or message from the service company. The service company “assumes” the address on file is correct or that their change of address service is providing change of address for all movers, but this is not the case, and in most instances the customer has moved without providing notification.

Service-oriented companies serious about maintaining a robust connection to their customer base looks for retention and reactivation solutions that will:

• Keep Track of Customers As They Move
• Initiate Timely Reactivation Efforts To The Relocated Former Customer Before A Competitor finds them first.

Traditional change of address services only identity a fraction of the true movers. With 20% of the population moving each year, it is critical to augment traditional COA processes with additional proprietary move sources to assist in locating the subscriber for the purpose of renewal offer.

• Ensure deliverable Communications To Customers At Their Most Current Address
• Increased Reactivation rates and lower churn rates