Our clients typically recognize revenue gains of 4% to 8% per year.

A typical mail file contains 85% accurate records, 10% incorrect, but correctable records, and 5% impaired, and un-repairable records. IntelliDRESS repairs the incorrect records (wrong address), improves the marginal records (apt # missing), and proactively identifies the undeliverable records for suppression and replacement with unique deliverable records. When this occurs, the overall mail campaign is maximized, providing a 4% to 8% increase in sales for the same marketing promotion cost. The gains are achieved by:

• Reaching the “Branded Buyer”
• Replacing Low Performing Circulation With Higher Performing Circulation

The economic power of the brand is only realized when the branded buyer receives the promotion. Using postal processes alone for a change of address solution results in 4% to 8% of your promotion reaching a “Current Resident” - as your branded buyer has relocated without your knowledge. A “Current Resident” will purchase at approximately half the buying power of the branded buyer. Reaching ALL of your branded buyers reaps the true economic power of your brand.