CognitiveDATA is a Marketing Technology Company. Recognizing that imperfect data exists in every business system, CDi built and continues to optimize its proprietary algorithms to "perfect" the data presented to standard customer data integration tools, resulting in much higher match rates while at the same time identifying consumers who are known to be responsive. Taking the technology one step further, CDi also designed its technology to locate these consumers at their most responsive addresses, ensuring that direct marketers' spend on creative and promotions isn't being wasted by delivery to an unresponsive buyer at an inaccurate address CognitiveDATA is a marketing technology company with over 300 clients. Founded in 2001, CDi has created a new wave of Response Technology Solutions that are increasing the direct marketing response rates for some of the most sophisticated direct marketers in the country.